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Case studyGovernment

Logistics Firm

One requirement in, one delivery out.

A service-disabled veteran-owned procurement and logistics firm needed a site that contracting officers and prime contractors would take seriously on the first look.

gt-logistics.netlify.app
Logistics Firm homepage design
Designed around the business. Built for its customers.View full screenshot

01 / The brief

Start with the business problem.

The people sourcing this firm are working a checklist: is the set-aside status real, can they source the category, will the delivery documentation hold up. None of that gets answered by a stock photo of a truck, and all of it has to be settled before anyone picks up the phone.

02 / Design decisions

A closer look at the choices.

01

Lead with relevant credentials

The firm’s SDVOSB status appears early, where an agency or prime contractor evaluating potential suppliers can find it quickly.

02

Make the process concrete

A five-step overview explains the path from sourcing to delivery. Separate capability pages let buyers look more closely at the part that matters to their requirement.

03

Use the buyer’s language

RFQs, RFPs, agencies, and prime contractors are named directly. The inquiry path makes it clear that detailed procurement requirements belong here.

03 / What we built

The details that do the work.

The design sets the tone. These are the pages and features that make the site useful day to day.

  • SDVOSB status stated in the first line, because that is what a set-aside search filters on
  • A five-step source, procure, stage, distribute, deliver strip in the hero, so the full scope registers without a scroll
  • Separate pages for IT equipment, procurement, government, and logistics, so each capability can be sent as its own link
  • A who-we-serve list naming federal agencies, DoD, primes, and subcontractors outright
  • Request a Quote pinned in the navigation and repeated at the end of every page
  • RFQs and RFPs invited by name, so a buyer knows the form is the right channel

04 / The experience

Make the next step obvious.

Public-sector buyers are ruling vendors out, not shopping. The page front-loads the three things that survive that cut — set-aside eligibility, category coverage, and delivery accountability — and keeps a quote request within reach of whichever one the buyer came to check.

  1. Step 1

    Establish the fit

    Review the firm’s status, customer groups, and procurement capabilities.

  2. Step 2

    Review the delivery approach

    Follow the process from sourcing and staging to distribution.

  3. Step 3

    Send the requirement

    Use the quote request to introduce the scope and start the discussion.

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