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Government contractor website design

Websites for government contractors

A government contractor website has one job: help a contracting officer or prime contractor confirm you are a fit, fast. That means your capability statement, NAICS codes, certifications, UEI, CAGE code and past performance, all easy to find. We design, build, host and update that site for one flat monthly price.

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What a buyer checks

  • Capability statement
  • NAICS codes and certifications
  • Past performance
  • UEI and CAGE code
  • Who to send the RFQ to

What a contractor site needs

Five things a government buyer looks for.

1

A capability statement page

A capability statement is a short summary of your company for government buyers. It is usually one page, so it is quick to read and easy to pass along.

Your website should host it as its own page, with a downloadable copy. Then you can send one link instead of an attachment, and anyone who finds your site can read it.

  • ✓Core competencies: what you do, in plain terms
  • ✓Past performance: contracts and projects you have delivered
  • ✓Differentiators: why a buyer should pick you
  • ✓Company data: UEI, CAGE code, NAICS codes and set-aside certifications
  • ✓A named point of contact, with phone and email
Get our free capability statement template
2

NAICS codes and certifications, shown plainly

NAICS codes classify a business by the product or service it supplies. Buyers search and filter by them, so list your codes with a short plain-English label for each.

Set-aside certifications belong near the top of the page. If you are a service-disabled veteran-owned, women-owned, HUBZone or 8(a) business, say so in the first screen, not in the footer.

3

Past performance a buyer can check

A contracting officer wants to know you have done this kind of work before. Give each past project a short entry: the customer type, the scope and what you delivered.

Only list work you can stand behind. If a customer does not want to be named, describe the work without the name.

4

Your SAM registration, UEI and CAGE code

To sell to the federal government, you register your business in SAM.gov, the System for Award Management. As part of registration you are assigned a Unique Entity ID (UEI), a 12-character code that replaced the DUNS number.

A CAGE code identifies your company in the Commercial and Government Entity program, which the Defense Logistics Agency runs. Put your UEI and CAGE code on your site as text, not inside an image, so a buyer can copy them.

5

A contact path for contracting officers and primes

Contracting officers and prime contractors are busy and working a checklist. Tell them exactly where requests go.

Invite RFQs and RFPs by name, list a named contact, and keep the request button in the navigation on every page. Teaming and subcontracting inquiries from primes should have an obvious home too.

Worked example

A logistics firm that sells to agencies and primes.

A service-disabled veteran-owned procurement and logistics firm needed a site that contracting officers and prime contractors would take seriously. Public-sector buyers are ruling vendors out, not shopping. The page front-loads the three things that survive that cut — set-aside eligibility, category coverage, and delivery accountability — and keeps a quote request within reach of whichever one the buyer came to check.

Read the logistics firm case study

What we built

  • SDVOSB status stated in the first line, because that is what a set-aside search filters on
  • A five-step source, procure, stage, distribute, deliver strip in the hero, so the full scope registers without a scroll
  • Separate pages for IT equipment, procurement, government, and logistics, so each capability can be sent as its own link
  • A who-we-serve list naming federal agencies, DoD, primes, and subcontractors outright
  • Request a Quote pinned in the navigation and repeated at the end of every page
  • RFQs and RFPs invited by name, so a buyer knows the form is the right channel

How Happy Websites builds it

You win the contracts. We handle the website.

We design, build, host, and update your website for one flat monthly price. You send us your codes, certifications and past performance. We turn them into pages a buyer can scan in seconds.

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Design, build and hosting

Hosting, domain and SSL are included. Most sites go live in about two weeks, once we have the information and feedback we need.

Unlimited edits

New contract, new certification, new NAICS code? Email us. Real people reply within one business day.

No contracts

Month to month. Cancel anytime, keep your site. Your domain and content belong to you.

Clear pricing

$99/mo for a one-page site, $199/mo for five to seven pages. No setup fee. Compare the plans.

Government contractor website FAQ

What is a capability statement?

A short document, usually one page, that tells a government buyer who you are and what you can deliver. It lists your core competencies, past performance, differentiators and company data such as your UEI, CAGE code, NAICS codes and certifications, plus a contact.

Do I need a website to win government contracts?

A website is not part of SAM registration. But agencies and prime contractors look vendors up before they reach out, and a clear site gives them your capabilities, codes and contact details in one place.

What should a government contractor website include?

A capability statement page, your NAICS codes and certifications, past performance, your UEI and CAGE code, and a contact path that invites RFQs and RFPs by name.

Can you add my UEI, CAGE code and NAICS codes?

Yes. Send them over and we put them on the site where a buyer can find them quickly. When they change, email us and we update them.

How much does a government contractor website cost?

The same as any Happy Websites site: $99/mo for a one-page site, or $199/mo for five to seven pages. Design, hosting and unlimited edits are included, with no contracts.

Ready for a site buyers take seriously?

Tell us what you sell and who you sell it to. Bring your capability statement if you have one, and we will build the site around it.

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