← All work
Home Services
Painting Company
The painter homeowners call first.
A residential painting crew working four metros needed a site that could win the job before the estimate, against homeowners collecting three quotes at once.
Visit the live site
Industry
Residential painting
Serving
Louisville, Lexington, Cincinnati & Indianapolis
Scope
Design, build, hosting, unlimited edits
The brief
Painting is a trust purchase. Most homeowners line up three quotes and start with whoever looks most like a real business. This crew had the reviews and the referrals, but nothing online to point people at, so every lead started cold on the phone.
What we built
✓
A hero built around the owner himself, because people hire the person who will be standing in their living room
✓
Separate pages for interior, exterior, cabinets, and commercial work, so each kind of search lands somewhere specific
✓
A before-and-after gallery sorted by project type
✓
Licensing, insurance, and the 5.0 homeowner rating stated in the first screenful
✓
A free-estimate form in the header and at the end of every section
✓
A page per service area, so all four metros can rank on their own
Why it works
Nothing on the page asks the visitor to be patient. The phone number, the service area, and the estimate button are all visible before a single scroll, and every page ends with the same ask. In a trade where the fastest, most professional-looking response usually wins the job, that is most of the battle.
“
They made the whole thing painless and my new site looks better than competitors who paid way more.
Owner
Local Painting Company
