Put Mike in the picture
The owner is part of the first impression. His portrait gives visitors a person to connect with before they invite a painting crew into their home.
All work
Case studyHome Services
The Perfectionist Painter
The painter homeowners call first.
A residential painting crew working four metros needed a site that could win the job before the estimate, against homeowners collecting three quotes at once.
Designed around the business. Built for its customers.View full screenshot
01 / The brief
Start with the business problem.
Painting is a trust purchase. Most homeowners line up three quotes and start with whoever looks most like a real business. This crew had the reviews and the referrals, but nothing online to point people at, so every lead started cold on the phone.
02 / Design decisions
A closer look at the choices.
Show the right kind of work
Dedicated service pages and a gallery organized by project type help someone looking for cabinet painting find relevant work without sorting through everything else.
Keep the estimate close
The service area and estimate request stay easy to find. Visitors can check whether the company serves their home, then ask about their project.
03 / What we built
The details that do the work.
The design sets the tone. These are the pages and features that make the site useful day to day.
- A hero built around the owner himself, because people hire the person who will be standing in their living room
- Separate pages for interior, exterior, cabinets, and commercial work, so each kind of search lands somewhere specific
- A before-and-after gallery sorted by project type
- Licensing, insurance, and the 5.0 homeowner rating stated in the first screenful
- A free-estimate form in the header and at the end of every section
- A page per service area, so all four metros can rank on their own
04 / The experience
Make the next step obvious.
Nothing on the page asks the visitor to be patient. The phone number, the service area, and the estimate button are all visible before a single scroll, and every page ends with the same ask. In a trade where the fastest, most professional-looking response usually wins the job, that is most of the battle.
- Step 1
Find your service
Start with the kind of painting you need and the area you live in.
- Step 2
Get to know the work
Look through project photos, services, and the owner introduction.
- Step 3
Ask for an estimate
Use the quote request to take the conversation from browsing to your home.
From the client
In their words.
“They made the whole thing painless and my new site looks better than competitors who paid way more.”
Mike
The Perfectionist Painter
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