One agent, not one of forty.

An agent working Louisville and Southern Indiana needed a home online that was hers, rather than a templated profile inside a brokerage directory.

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ashley-brown.netlify.app

Designed around the business. Built for its customers.View full screenshot

01 / The brief

Start with the business problem.

Buyers and sellers choose an agent, not a brokerage. Hers lived on a corporate site that looked identical for every agent in the office, which meant every referral had to be told exactly how to find her.

02 / Design decisions

A closer look at the choices.

Make the agent recognizable

A portrait and a distinct personal style make the site feel like a direct introduction. Someone arriving through a referral can immediately connect the name to a person.

Help people feel prepared

Buyer and seller guides give first-time visitors a useful place to begin. The site supports the questions that come before someone is ready to make an inquiry.

Keep the introduction simple

A short contact form makes it easy to start a conversation. Experience and client feedback sit alongside it to give that introduction context.

03 / What we built

The details that do the work.

The design sets the tone. These are the pages and features that make the site useful day to day.

A hero portrait, because in this business the agent is the product
Ten-plus years of experience and 200+ homes sold stated as plainly as possible
A reviews page that collects past client feedback in one place
A short, low-pressure "let's talk" form instead of a nine-field lead capture
Buyer and seller guides written for people doing this for the first time
Warm editorial typography that reads like a personal brand, not a listing portal

04 / The experience

Make the next step obvious.

The whole page is built to make a referral easy to act on. Someone who was handed her name arrives, sees a face and a track record within one screen, and has exactly one obvious next step waiting for them.

Step 1
Meet the agent
Get a sense of the person, their experience, and the areas they serve.
Step 2
Explore your next move
Read the buyer or seller guidance that fits your situation.
Step 3
Start a conversation
Share a little about your plans through a short inquiry form.

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