Answer the practical questions
Access, day rates, and membership information are given priority. Someone considering a first visit can plan it without having to call for the basics.
All work
Case studyFitness
The Rock House Gym
Hours, rates, and the front door.
A 24-hour gym in Stillwater, Oklahoma was spending a dozen phone calls a week answering the same three questions.
Designed around the business. Built for its customers.View full screenshot
01 / The brief
Start with the business problem.
Nearly every call to the front desk was one of three questions: what are your hours, what does it cost, and where are you. Those are answers that belong on a screen, not on a phone call in the middle of a training session.
02 / Design decisions
A closer look at the choices.
Show the actual gym
Photos of the gym floor and dedicated program pages help visitors picture the space, equipment, and kind of training available.
Bring the gym’s energy online
Strong contrast and bold type fit the gym’s direct, energetic personality. The visual style supports the business instead of borrowing an agency’s look.
03 / What we built
The details that do the work.
The design sets the tone. These are the pages and features that make the site useful day to day.
- The three things people actually call about — 24-hour access, the day rate, and membership pricing — sit in the first screenful
- Program pages for the weight room, cardio floor, group classes, and personal training
- A gallery of the actual gym floor, not stock equipment
- A pricing page with no "call for pricing" anywhere on it
- Map, address, and hours in the footer of every page
- A loud, high-contrast type treatment that matches how the gym already talks
04 / The experience
Make the next step obvious.
Answering the boring questions in public is what frees up the phone for the interesting ones. Anyone who walks in has already read the hours and the price, so the conversation at the desk starts at the tour instead of the basics.
- Step 1
Check hours and rates
Find the practical details for a first visit or a membership.
- Step 2
Explore the space
See the gym floor, training options, and facilities before arriving.
- Step 3
Plan your visit
Use the location and contact details to take the next step in person.
From the client
In their words.
“People show up already knowing our hours and day rates. Saves us a dozen phone calls a week.”
Adam
The Rock House Gym
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